How Farah became so popular in the UK

Farah was a brand once known for supplying military and labourer shirts. So, how did it become of the most sought after designer names in the industry? From rural USA to 1970s London, the rise in popularity and how it came about is still shrouded in mystery.

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During the 1970s, kids from all walks of life began wearing Farah and it was suddenly ‘the’ name to be seen in. During the 1980s, it was adopted by football fans and served a useful purpose in allowing young men into bars and clubs where football shirts had been banned.

The Farah style was soon adopted by a range of subcultures, including the skinheads and the mods and rockers. It seemed that this was a brand that could be adapted for any fashion style, regardless of being a mod or a rocker! What attracted men to this brand seemed to be the elegant cut and sharp look of the trousers. It was a fresh look from the wide trousers of the 1970s. For a wide range of Farah Menswear, visit a site like Louis Boyd

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One explanation of why Farah became so popular in the UK is the fact that they were the first trousers on the market in the UK to offer stain-resistant technology. You could party all night and not worry about the state you were in! The recent revival of the mod look has further boosted Farah’s popularity well in the noughties.



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